Effective education of food producers relies heavily on Extension efforts that emphasize tackling community and societal issues at the grassroots level. Educators across the Virginia Cooperative Extension (VCE) system work closely with food producers to improve learning outcomes; however, educators engaged in this work must first identify their stakeholder needs to provide these producers with effective education. Overcoming these barriers requires substantial effort in producing or translating training materials in multiple formats. Therefore, it is crucial to identify the most significant obstacles to acquiring food safety knowledge and changing behaviors before embarking on developing further educational programs.