Farms are inviting visitors to tour a vineyard, enjoy hayrides, buy their produce, and eat ice cream made from the local dairy’s milk. In Virginia, agritourism is defined as any activity carried out on a farm or ranch that allows members of the general public, for recreational, entertainment, or educational purposes, to view or enjoy rural activities, including farming, wineries, ranching, historical, cultural, harvest-your-own activities, or natural activities and attractions. For most people, agricultural tourism refers to a visit to a working farm or any agricultural, horticultural, or agribusiness operation in order to enjoy, be educated, or become actively involved in the activities of the farm or operation – getting a true farm experience.

2017 Virginia Agritourism Conference: Agritourism in Virginia’s New Economy

Register now!

Tuesday – Thursday, April 18– 20, 201
Hilton Richmond Hotel & Spa/Short Pump
12042 West Broad Street in Richmond, Virginia

Three days filled with fresh ideas on a variety of hot topics!

  • Day 1:   Explore multiple agritourism tools including social media, event planning, labor regulations, legal issues, financial resources,  marketing strategies, and agritourism’s best practices!
  • Day 2:  Visit three farms and personally discover agritourism successes and challenges.
  • Day 3:  Spend the last day with Jon Schallert, who is an internationally-recognized speaker and business expert specializing in teaching all types of businesses and communities how to turn themselves into highly desired Consumer Destinations.

Virginia Agritourism Conference: Agritourism in Virginia’s New Economy - Full Conference Program

To Register . . .  

Review the program (PDF) and Register on-line by visiting

You may register for one day ($105) or all three days ($150). 

Registration fee includes meals as listed on the program.

Conference registration deadline is Friday, April 7, 2017.  (No refunds after this date)

Conference lodging is also available at the Hilton Richmond Hotel & Spa. Ask for the conference rate.

Sponsored by:

  • Farm Credit
  • Jon  Schallert, The Schallert Group, Inc.
  • The Bed and Breakfast Association of Virginia
  • USDA Rural Development
  • Virginia Agribusiness Council
  • Virginia Association of Counties
  • Virginia Cooperative Extension
  • Virginia FAIRS
  • Virginia Department of  Agriculture and Consumer Services
  • Virginia Farm Bureau
  •  Virginia State University
  • Virginia State University Small Farm Outreach Program
  • Virginia Tech
  • Virginia Tourism Inc.    

Agritourism is recreation at its finest! Visitors to local farms might tour a vineyard, explore winemaking, or discuss the process of transforming grapes into high quality Virginia wines. Younger guests (as well as many adults) may discover that goats are not dogs with horns, donkeys are different than horses, and milk does not actually originate in a plastic container in the grocery store. The tour of farm fields has enabled many people to realize that peanuts grow underground and cotton grows on a plant and not in a bale. People are hunting in the deer-filled forests and fishing in well-stocked ponds. Pumpkins, apples, cherries, and other produce are being picked. Corn mazes are being navigated. Hayrides, animal barnyard visits, and ice cream treats made from the local dairy’s milk are being added to the top of the “fun-to-do” list of many Virginians.