Farms are inviting visitors to tour a vineyard, enjoy hayrides, buy their produce, and eat ice cream made from the local dairy’s milk. In Virginia, agritourism is defined as any activity carried out on a farm or ranch that allows members of the general public, for recreational, entertainment, or educational purposes, to view or enjoy rural activities, including farming, wineries, ranching, historical, cultural, harvest-your-own activities, or natural activities and attractions. For most people, agricultural tourism refers to a visit to a working farm or any agricultural, horticultural, or agribusiness operation in order to enjoy, be educated, or become actively involved in the activities of the farm or operation – getting a true farm experience.

Agritourism is recreation at its finest! Visitors to local farms might tour a vineyard, explore winemaking, or discuss the process of transforming grapes into high-quality Virginia wines.

Younger guests, as well as many adults, may discover that goats are not dogs with horns, donkeys are different than horses, and milk does not actually originate in a plastic container in the grocery store.

The tour of farm fields has enabled many people to realize that peanuts grow underground and cotton grows on a plant and not in a bale.

People are hunting in the deer-filled forests and fishing in well-stocked ponds. Pumpkins, apples, cherries, and other produce are being picked. Corn mazes are being navigated. Hayrides, animal barnyard visits, and ice cream treats made from the local dairy’s milk are being added to the top of the “fun-to-do” list of many Virginians.

You are invited!

Agritourism entrepreneurs, economic development staff, and local government leaders will gather on Wednesday, April 3, and Thursday, April 4, 2019, at the Hotel Roanoke for the 2019 Virginia Agritourism conference, and you are invited! 

Conference Registration

  • Register now and get the early rates by visiting and completing the registration process before Friday, March 22.
  •  You may register for one day ($105) or both days ($135).
  • After the March 22 registration deadline, no refunds will be offered, and registration fees increase to $200.

Hotel Reservation 

  • A block of rooms is available at the Hotel Roanoke and Conference Center for the nights of April 2 and April 3.
  • Individuals are responsible for their own lodging.
  • Use the following link to book your hotel reservation.
  • You may also call the Hotel Roanoke directly at 540-985-5900 or toll free at 866-594-4722 and reference the Virginia Agritourism Conference room block to receive a group rate of $111 for single occupancy or $131 for double occupancy.
  • After the cutoff date of Friday, March 8, these rates will no longer be available to the group.

» Conference Registration

» Conference Schedule

» Featured Tours

» Hotel Accommodations

For more information, contact Dr. Martha A. Walker, Virginia Cooperative Extension, by phone at 434-766-6761 or by email at

If you are a person with a disability and desire any assistive devices, services or other accommodations to participate in this activity, please contact Martha A. Walker, Central District Office, at 434-766-6761 during business hours of 8 a.m. and 5 p.m. to discuss accommodations at least 5 days prior to the event.  *TDD number is (800) 828-1120.